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Grand Central Recording Studios (GCRS) is a world leading sound design and audio post production facility,
creating award winning sound for TV, cinema, online, interactive audio and radio productions. For the past two decades, GCRS has trail blazed creativity in sound design, bringing an unparalleled passion for audio to some
of the most powerful and memorable campaigns ever created.
Since its inception in 1994, GCRS has been working with virtually every major innovative brand
in the world, to passionately transform the industry both in the UK and internationally. Being at the forefront of the British sound industry and spearheading audio excellence, GCRS was the first sound facility in the UK to convert fully from analogue to digital, and worked with Dolby to create the first commercial in Dolby® AtmosTM. As part of our commitment to immersive sound and building on our experimental works in binaural, we are enhancing our Studio 5 with a theatrical Atmos installation, Aura and high-order ambisonics 60 speaker installation.
The enhanced Studio 5 is targeted at the rapidly emerging market in Atmos, 3D sound, VR and immersive audio. Summer of 2015, GCRS unveiled THE LOFTS, an aspirational new studio space on the seventh floor of the facility, which transforms the audio experience for agencies and brands, wherever they happen to be within the space. Of particular note is the first ever installation of a revolutionary speaker technology, which eliminates the dreaded monitoring ‘Sweet Spot’ which previously meant you had to sit next to the engineer if you wanted to hear the mix the way
it was meant to be.
This new monitoring technology means that ‘all areas are sweet’ allowing you to hear a perfect mix wherever you sit, changing the creative dynamic of a post production session for the better by fostering a collaborative, all inclusive creative environment. GCRS' world - leading sound designers have been responsible for delivering audio excellence to some of the world’s most acclaimed ads, which work has been nominated for, or won, every major creativity award in the world including Cannes Lions, D&AD Pencils, Creative Circle Awards and British Television Advertising Awards.